Avvo is a directory of lawyers, where each individual lawyer receives a rating out of 10. Avvo does not give an accurate representation of a lawyers true ability. Which is why some lawyers love it and some hate it.
Avvo is here to stay, it is a very powerful directory service which competes with Yelp, Justia & Findlaw as the top directories for lawyers and attorneys.
So, how do you improve your Avvo rating?
Firstly, you need to claim ownership of your profile and fill in as many of the details about your past experience as possible. The more experience and the more fields you can complete the higher your rating will be.
If you are an experienced lawyer, just completing your profile in as much detail as possible can get you a rating of around 9 out of 10.
Experience that improves your Avvo rating:
- Associations
- Awards
- Licenses
- Cases
- Education
- Publications
- Speaking Engagements
- Work Experience
After you have completed your profile, you will have a specific rating out of 10. Now to get to 10, you need peer reviews / endorsements. Reviews from other attorneys count as .1 of a rating.
So 10 peer reviews / endorsements count as 1 rating point.
Client ratings have no impact on your Avvo rating.
If you need help improving your Avvo rating, on any other online marketing contact Lawyers SEO today.
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